“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” –Gandhi
Benefits of feeding a species-appropriate diet include:
The outside appearance of our dogs and cats may have been changed by human selection, but their internal structures have remained the same, perfected over thousands of years of evolution. Domesticated carnivores still require species-appropriate nutrition to thrive.
For both humans and our pets, consuming fewer processed foods and relying on unadulterated natural ingredients results in optimal health. The strength of your pet’s immune system, resistance to disease, and quality of life all depend on the type and quality of food consumed. While processed foods are highly convenient, they lack vital enzymes and provide a fixed formula, with no variety of fresh foods.
Every species must consume familiar foods to best fulfill their nutritional requirements. Based on their physiology, dogs and cats are carnivores. They have teeth and claws designed to catch, rip, and tear flesh. They have eyes in the front of their heads, enabling them to focus on prey animals (their prey have eyes on the sides of their head to watch for carnivore attacks). Cats and dogs have short digestive systems, designed to digest food quickly. They are equipped with digestive enzymes and other natural chemicals needed to digest the specific foods that they have evolved to eat.